We developed a new case study format for BT Wholesale that shines the spotlight on the customer.
We believe there’s nothing more persuasive than a word-of-mouth recommendation from your customer. To help BT Wholesale breathe new life into its case studies we worked with brand-led design agency Howoco to create a new format that would make the customer a much more visible presence in reference collateral.
Our ‘customer stories’ format combines a strong narrative with specially-commissioned photography which has a deliberately editorial feel. Strong quotes, endorsing BT Wholesale, are pulled out from the text and displayed alongside the customer portraits. Inside the 4-page case study format, a simple infographic summarises the main message of the story.
Customer stories are designed for flexibility: the customer photography and quotes captured for the case studies can also be used for display advertising, social media and events.