Genuine thought leaders are looked up to as sources of insight, new thinking and even inspiration.
It’s easy to understand why businesses, and business leaders, aspire to become thought leaders. Thought leaders have status: they are seen as people who have a solid grasp on the present and a commanding view on the future. They have something to say that’s worth listening to.
But it’s hard to get thought leadership right: according to a benchmark study by Forrester Research, the majority (87 per cent) of marketers struggle to create effective thought leadership. And there are so many ways to get it wrong.
At the very least, getting it wrong might mean inconclusive content with nothing new to say: a turn-off for audiences and a waste of your time and money.
It could be so much worse: getting thought leadership wrong could mean pushing out confusing, contradictory or incorrect content that damages your reputation.
At Ambergate, we know how to get thought leadership right and deliver effective, hard-working thought leadership assets and campaigns. For almost two decades, our team has helped businesses, and business leaders, develop and articulate robust thought leadership positions. We’ve helped them connect with experts, research specialists and thinkers who can help them define their pitch and make an impact.
We also know that there are no short cuts when it comes to thought leadership: no one wins this prized status overnight. Becoming a thought leader is a cumulative process that requires sustained campaigning.
Ambergate can put you on that path. To learn how we can help you develop your thought leadership, get in touch.